Strengthening social fabric - Key to Web 2.0 success

Web 2.0 is considered to be a open platform where the customers or users are never locked in. But with new monetizing opportunities, no Web 2.0 companies would like to loose their user base. Attractive and unique services, will provide only initial success and help to attract new customers. Once you get these customers it is very important to tie him into and spin a strong web around him, so that he wont leave.
Web 2.0 is about bring people together, knitting them in multiple ways and strengthening the relationship. Consider yahoo as an example, see how it brings people together, through multiple channels - email, chat, photo sharing, groups and so on. Even if a new better email application arrives, Yahoo customers will not be willing to move to the email system as yahoo has enabled multiple channels of connect for its users and they are already using them and have created a strong binding with the people who matter to them. Moving to a new provider will be a major disruption for these users.
Technorati tags: Web 2.0, Social Fabric