Salesforce announced that they are acquiring Kieden, company which has a product to measure the effectiveness of search engine marketing (Google). The software is hosted on App Exchange and the company is just 9 months old with around 45 customers. This acquisition might be the begining of a new trend where salesforce could acquire few of its appexchange partners to extend the feature of SFDC's CRM application. This is a tremendous motivations for smaller web 2.0 companies to create powerful mashups in App exchange platform and become acquisition targets for Salesforce.
Technorati tags: Salesforce.com, SFDC, Kieden, Search engine Marketing
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