In my post The Power of App Exchange I had covered about the positive aspects of the acquisition of Kieden by Salesforce. On a second thought, i think that Salesforce as a platform provider should not have done this. As a platform provider people expect Salesforce to be neutral with all its partners. Assuming there is one more competing application (to Kieden) hosted on Salesforce.com, by this acquisition salesforce will almost kill that product. Appexchange was created for partners to build complimentary applications to Salesforce's CRM application (and now extended to ISV's through their OEM edition), partners have spent time and effort in innovating such complimentary services. Assuming salesforce builds/acquires some of these services into its application natively, the partners will be forced to sell their services against SFDC's services, which will be impossible. I think its time that Marc Benioff recognizes the potential of the platform and eco system he has built and not try to destroy it.
Technorati tags: Salesforce.com, SFDC, Kieden, Marc Benioff, AppExchange
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